If you're a good to excellent golfer with swing speeds in excess of 110 miles per hour and you haven't tried the new Titleist Pro V1x, you're missing out. The ball is an improved-upon version of the time-tested Pro V1--promising a lower launch angle and longer distance. Like its predecessor, the Pro V1x is designed to play well regardless of club and condition, providing well on both long and short-range shots.

The ball has made it into the hearts and minds of top golfers due primarily to its smaller, firmer core. The added density gives the ball a solid feel typical of distance balls, yet still retains some softness in its urethane cover for a decent, though not cushy, feel. The core lends itself to flatter, shallower trajectories that resist ballooning and wind.

The, arguably, best ball in golf--Titleist's Pro V1--just got better. The new Pro V1x has hit professional courses running and doesn't appear to be looking back. Adding to the well-balanced ball Pro V1 technology that has put golfers like Ernie Els and Davis Love III at the top of leader boards, Titleist has managed to outdo itself with the Pro V1x.

The Pro V1x was designed with high performance and fast swing speeds in mind. The V1x has consistently been shown to outdistance its competitors (including its companion, the Pro V1), while showing off its short-game finesse. The Pro V1x is particularly attractive to golfers who can manage accurate shots with less pronounced spin and feel characteristics. In other words, Titleist's new model is made to optimize launch and distance abilities for expert golfers.

Using roughly the same design as the Pro V1, Titleist has upped the ante by endowing the Pro V1x with a softer inner core, and more resilient outer core, which are then housed in an ionomer casing. The result is a firm, long-distance ball that produces expert-level spin control. The ball's innovative seven-size icosahedral dimple pattern maximizes aerodynamics and surface-area coverage, which adds to its incredible distance and spin production.

At a pro-shop price of over £40 per dozen, the Titleist Pro V1x is one of the most expensive balls in golf. If you're looking for the tour-proven Pro V1x in perfect- or near-perfect condition, we carry the model in our "Grade A" category for an incredible 53% off new recommended retail price.